Post Gazette reported that mobile giants Verizon and AT&T are making deals with smaller cellular companies to top enter the mobile advertising market.
Large phone companies, including Verizon Communications Inc. and AT&T Inc., never really profited from the explosion of search and advertising on the Internet. Now wireless operators like Verizon Wireless and Cingular Wireless, which are partly owned by those same phone giants, don’t want to make the same mistake.
Both Google and Yahoo believe that start-ups can’t handle large amounts of user requests. Steve Boom, senior vice president of Yahoo said that “It’s going to be very difficult for a small player to build a brand-new advertising network,”
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Cellular carriers work to outdo Google, Yahoo - Post Gazette
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