Page Weight Size for Mobile Websites

Mobile Web Best Practices 1.0 - 5.3.2

The Mobile Web Initiative (MWI) states that:

The balance between pagination and scrolling is partly a matter of taste and partly a matter of necessity. Devices with severe memory restrictions can only have small pages delivered to them. Equally some devices offer a poor scrolling experience and a better page retrieval experience.

Because of screen size and bandwidth consideration page load should be kept to a minimum. As I mentioned in Content Considerations for Mobile Web Sites >> that:

Currently, there is a financial concern for users of the mobile web, each minute cost a user via the network they use.

By keeping page load to a minimum it will allow a user to browse a mobile website faster without hindrance. The page copy should be kept short with limited use of graphics, with any images optimised for small devices. The MWI suggest that 10 kb is the Default Delivery Context with the maximum mobile web page at 20kb.

The MWI also suggest that authors should strive to not contribute to page weight by introducing unnecessary white space and ensure that white space is stripped when serving a page.

Mobile Page Tips

Titles should be kept short
Pages should weight at between 10 and 20kb
White space should be kept to a minimum
Graphic images optimised for load times with the accepted standard as JPEG and GIF
The minimum page should be able to render at 120 pixel wide screen.

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References:
Mobile Web best Practices 1.0 – 5.3.1 Page Content

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