USA Today reported that readers and viewers are ‘fleeing newspapers and zapping past TV commercials’ as a result advertisers are now targeting the mobile web market and mobile devices, an area consumers can’t seem to escape.
Mobile phones and wireless devices have quietly become the newest, hottest frontier for big brands from Pepsi to Nike, especially those itching to reach the coveted 18- to 34-year-old set.
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Related Reading:
Ad campaigns for your tiny cellphone screen get bigger - USA Today
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